Job Description

About Goldsky

At Goldsky, our vision is straightforward: Build the most robust data platform for Web3. ☀️ Blockchains herald a new era of unique onchain experiences and applications. Yet, the current challenge lies in effectively processing onchain data, making it tough to create high-quality products. This complexity grows as more chains and smart contracts emerge across the ecosystem. Teams are often diverted from their core products to build intricate data infrastructure in-house.

Goldsky bridges this gap by enabling developers to seamlessly power their applications with real-time onchain data. Our infrastructure supports hundreds of projects, facilitating rich, instant, data-driven experiences. We’ve secured over $20M in funding from Dragonfly Capital, Felicis Ventures, and prominent industry players like 0x Labs, Uniswap Labs, and Protocol Labs, along with angel investors including Elad Gil, Plaid founders Zach Perret and William Hockey, and Zhuoxun Yin of Magic Eden. Our team has previously built scalable, mission-critical infrastructure at Meta, Google, Shopify, Activision, and more.

Join us on our mission to unlock the full potential of data in Web3.

About the Role

We launched our first product, Subgraphs, last year and have onboarded hundreds of clients, including Zora, Optimism, POAP, NounsDAO, 0x Labs, Immutable, Hashflow, Arweave, and Polymarket. Recently, we began rolling out access to Mirror, a comprehensive data pipeline solution for streaming onchain data directly to an existing offchain database.

We’re seeking a Marketing pro to define and execute our product marketing strategy for all GTM campaigns, covering product launches, content launches, brand marketing, events, and documentation. You’ll own the success of our product, brand, and content, using data to shape and refine our strategy over time. Collaborate closely with the founders and the entire Goldsky team (product, engineering, and growth) to bolster Goldsky’s brand presence and reliably drive inbound demand.

We anticipate a standout candidate to have at least 4-6 years of relevant experience, though exceptional candidates may have varied backgrounds.

Responsibilities

• Engage in continuous market research to gather insights on target markets and customer needs, informing positioning and product strategy, and spotting marketing campaign opportunities. Master the intricacies of the industry like no other.
• Partner with the Goldsky team to deeply understand our products and customers, transforming these insights into broadly engaging content that educates and drives inbound demand.
• Develop and manage Goldsky’s content calendar across channels, projects, and campaigns, considering broader market trends and audience behavior. Monitor content performance to drive ongoing improvements.
• Advocate for Goldsky across multiple platforms, engaging with our ecosystem, answering questions, and elevating Goldsky’s profile with an engaging, fresh, and knowledgeable perspective (including the occasional shitpost).
• Brainstorm, pitch, and execute initiatives to enhance Goldsky’s brand presence, backed by a budget. This could include SEO, SEM, referral campaigns, contests, B2B2C partnerships, webinars, and more.

Requirements

• *Creative and thoughtful writer adept at adapting key messages for different audiences and channels. Capable of building credibility for a new product with technical and non-technical content.
• While not needing to be an engineer, you should quickly grasp the technical aspects of Goldsky’s developer-facing products, effectively communicating these value propositions to varied technical audiences.
• Experienced in managing multiple workstreams end-to-end and creating analytics to measure their success, supported by necessary data tools, to enhance performance over time.
• Active user of Twitter, Discord, LinkedIn, Farcaster, and Reddit, both as a reader and writer. Having built a presence on one or more of these channels is a plus.
• Proven success in an early-stage startup (3+ years), remote-first environment (1+ years), and/or in marketing at a crypto company (1+ years). At least one of these is mandatory.

Bonus Points

• Proficiency with crypto data (Dune/Flipside analytics) and the ability to convert analytics into engaging content.
• Experience working with highly technical products and customers, especially in B2B SaaS or developer tooling.

Benefits

• Competitive salary and equity in Goldsky.
• Fully paid health plans for U.S.-based employees, including medical, dental, and vision coverage for you and your family at no cost.
• Unlimited vacation policy to recharge as needed.
• Home office setup fund, with reimbursement up to $2,000 for equipment.
• Company-provided laptop to ensure you have the necessary hardware.
• Regular self-care days with every other Friday as a company holiday.
• Paid travel for work-related conferences and quarterly company offsites worldwide.