Job Description

Gelato is an enterprise-grade Rollup as a Service Platform that enables you to build scalable, blazing-fast, custom enterprise-grade Rollups using Gelato’s powerful native Web3 modules. Currently, over 50 projects depend on our Rollup Platform, managing over 4.5 million daily transactions and safeguarding more than $600 million in TVL. We are honored to collaborate with outstanding teams such as Kraken’s Ink, Fox News, Reya, Lisk, and Open Campus to bring millions of users on-chain. Our team is deeply passionate and committed to bridging the gap between what blockchain currently is and what it has the potential to become. We are dedicated to cultivating a work environment that fosters innovation, fresh ideas, collaboration, research, and in-depth discussions.

The Role

As the Head of Content, you will be responsible for creating technical content that establishes Gelato as the leading Rollup Platform for developers, institutions, and creators.

What you’ll accomplish:

• Design and implement Gelato’s narrative and content-publishing strategy to establish a distinctive, powerful, and consistent brand voice that positions Gelato as the top Rollup as a Service platform.
• Produce content that effectively communicates the value of our products, increasing awareness, retail sentiment, and demand. Collaborate closely with engineers, the design team, and other stakeholders.
• Continuously analyze digital media metrics, competitors, and market narratives to identify growth strategies, managing a dynamic and responsive content plan.
• Lead partnership announcements and strategic public relations initiatives to boost brand presence and cultivate positive media relationships.
• Actively engage with crypto Twitter and Discord; stay informed about industry trends, the competitive landscape, and customer needs to ensure our market narratives remain relevant and effective.

Requirements

Our ideal candidate has:

• 3+ years experience in leading content or marketing roles at a high-growth tech startup, preferably in web3, with a focus on DeFi.
• Proven ability to use social media to build communities at scale, with experience in creating high-quality blog posts, explainer threads, product marketing, and memes.
• Excellent copywriting skills and the ability to develop and adapt the tone of voice for various target audiences, with a deep understanding of social media platforms, especially Twitter, Discord, and YouTube.
• Experience or strong interest in running web3 native campaigns, tactics, and utilizing web3 native marketing tools.
• Exceptional communication and collaboration skills.
• Enthusiasm, an outstanding work ethic, a self-starter attitude, and a belief in the mission of Gelato.

This position carries significant leadership responsibilities, requiring a candidate capable of taking ownership of the entire process, from strategic planning to external-facing content creation and execution.

Benefits

• Fully remote team, with members in Zug, Paris, New York, London, Singapore, and many other exciting locations. We value availability that overlaps with (CET) working hours to enhance collaboration with the core team.
• Competitive package with a generous token package. Receive a share of the network token and participate in the Gelato DAO.
• Opportunity to help shape the future of web3 by working with major projects in this space that use Gelato, such as Optimism, Polygon, Arbitrum, Celestia, and Eigenlayer.
• World-class investors - We are supported by the community, including industry-leading experts such as Dragonfly, ParaFi, Nascent, IDEO, IOSG, and Galaxy Digital.