Job Description

Title: Product Marketer

Position Overview:

Chainflip is seeking a dynamic and experienced Product Marketer to join our team and drive the growth and adoption of our cutting-edge cross-chain swapping protocol. This role focuses on defining and executing product marketing strategies, enhancing product visibility, and driving customer engagement. The ideal candidate will have a deep understanding of blockchain technology, particularly within the Web3 and DeFi sectors, and will be adept at creating compelling product positioning and messaging that resonates with our target audience—all in service of our north-star metric: daily trading volume.

What do we do?

Chainflip is an efficient swapping protocol that enables users to swap native assets across different blockchains with excellent pricing. We aim to be the largest on-chain market for BTC, ETH, SOL, and other major cross-chain routes, and have processed over $300m in trades in our first few months of launch.

We’re not just another bridge. Our protocol design removes the need for wrapped tokens. We use MPC (Multi-Party-Computation), and in particular, TSS (Threshold Signature Schemes) to create aggregate keys held by a permissionless network of 150 Validators. These validators control simple smart contracts/wallets called Vaults, on multiple blockchains simultaneously. On top of that, we developed our own substrate-based application-specific blockchain— the Chainflip State Chain—to track balances, process events, and execute instructions.

This is an exciting challenge that we’ve been working on for 4 years now with our growing team of 30. While our heart beats in Berlin, we champion flexible work rhythms, encouraging both in-office collaboration and the freedom of remote stints.

Key Responsibilities:

Product Marketing Strategy:
- Develop and implement product marketing strategies to drive product adoption and growth.
- Collaborate with Product, Marketing, and BD teams to create and implement effective go-to-market strategies for new product launches and feature updates.
- Conduct market research to understand industry trends, customer needs, and competitive landscape, specifically within the cross-chain sector, and use these insights to inform product development and marketing strategies.
- Analyze product performance data to refine marketing strategies and improve product positioning.

Product Positioning & Messaging:
- Craft clear, compelling messaging and value propositions for Chainflip’s products tailored to different audience segments, particularly sub-communities within the Web3 industry.
- Collaborate with the product development team to ensure alignment of marketing strategies with product features and benefits.

Content Creation & Campaign Management:
- Produce a variety of marketing materials, including blog posts, articles, case studies, and product videos to drive adoption, retention, and advocacy.
- Manage end-to-end marketing campaigns, including planning, execution, and performance tracking.
- Work closely with the product and ecosystem teams to coordinate multi-channel marketing efforts.

Customer Engagement & Community Building:
- Engage with the blockchain community through various platforms to build brand awareness and loyalty.
- Organize and participate in industry events, webinars, and meetups to promote Chainflip’s products and network with potential customers and partners.
- Collect and analyze customer feedback to inform product improvements and marketing strategies.
- Define and track key performance indicators (KPIs) to measure the success of product marketing initiatives.

About the Company

We are a Berlin-based team with our own office space in the heart of Kreuzberg and a team in Melbourne, Australia. We meet up as a whole team once a year, have a very open and flexible culture, and enjoy meaningful personal connections with one another. Our team has a diverse range of backgrounds and experiences to share, and hopefully, you’ll be able to contribute with yours too.

We offer all Berlin-based employees standard employment contracts under German law and the following benefits:
- 🪙 Equity / Tokens: Invested in Chainflip? We invest in you, too.
- 🚉 Public transport: Enjoy the “Deutschland Ticket” subscription.
- 🏊🏽‍♂️ Stay Active: We have you covered with Urban Sports Club membership.
- 🎓 Learning: Annual budget for personal development (e.g., Udemy courses).
- 📚 German Language courses: Go multilingual with our sponsored courses.
- 🌴 Loyalty Rewards: Extra holidays for every year working at Chainflip. It is very important to us that our team members are well rested and take the time to recharge from time to time.
- 🍲 Team Vibes: From in-office cooking sessions, sports like volleyball and padel, to music streams and events, we ensure you’re always connected and engaged. After all, it’s the collective spirit that makes Chainflip unique.

You can read more about Chainflip Labs and the team culture here.

Who Should Apply?

This role is for you if:
- 🇪🇺 You’re based in Europe and open to calling Berlin your new home, though we will also consider exceptional remote candidates.
- 💼 You boast proven experience in a similar role.
- 🚀 You consider yourself a deeply integrated Web3 native, and an active participant in the culture of the industry.
- 🔧 You’re capable of managing and optimizing a variety of Web3-oriented product marketing tools using paid advertisements, outreach programs, and a variety of analytics tools.
- 📚 You can independently research, produce, and publish high-quality content and documentation surrounding the product that resonates with native Web3 users and translates to greater conversion and retention rates.
- 💡 Beyond your individual capabilities, your communication and collaboration skills will allow you to contribute extensively in brainstorming, ideation, and feedback activities on a daily basis.
- 🙋‍♀️ Your understanding of the product fundamentals will give you the ability to help the wider team understand our positioning, to better prioritize development and communication efforts, and to capitalize on unidentified opportunities.

A quick note: If you don’t check every box but are passionate and bring unique perspectives, we still want to hear from you! We deeply value diverse experiences and talents. Our offered salaries and token packages reflect the depth of your skills and experience. With your application, kindly indicate your expected salary range.

The Process

Please submit your CV for review. A screening call will be conducted by our COO. The next steps involve a more in-depth chat with our Marketing and Product team members, and finally, the CEO. This whole process can take as little as a week if schedules align.

Equal Opportunity at Chainflip

We recognize the inherent value of building with a diverse and inclusive team of Flippers. Our team thrives when given the flexibility and autonomy to work in ways that best suit their individual lifestyles and needs. If accommodations are required at any step of your application process, do let us know.

We firmly commit to equal employment opportunities, irrespective of race, color, genetic information, religion, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, disability status, veteran status, or any other personal or protected characteristics. Our evaluation is purely based on your passion, skills, and the potential you bring, without attention to your background. Furthermore, we understand and respect the importance of considering qualified applicants regardless of criminal histories, in line with legal requirements.