Job Description

Flipside, a leading force in blockchain commercialization since 2017, partners with industry giants like Solana, Near Flow, Avalanche, SEI, Aptos, Blast, and Vertex. It's supported by top investors such as Republic Capital, True Ventures, Galaxy Digital, M13, and beyond. We are in pursuit of a pioneering Marketing Leader. If you're ready to break free from the ordinary, dive into the action, and guide a team through the thrilling chaos of the crypto universe, this is your arena.

In our domain, it's not only about managing and measuring campaigns—it's about sparking transformative shifts in the market and driving a team with relentless zeal. We're seeking someone who thrives on adaptability, embraces formidable challenges, and isn't afraid of employing guerilla tactics to disrupt the norms. If you can translate visionary ideas into monumental outcomes, and your leadership style matches the dynamic nature of the crypto space, then we are eager to connect with you!

This isn't just any job; it's an opportunity to influence the future of Web3. Are you prepared? LFG!

Responsibilities

• Brand Strategy Development and Execution: Craft and execute a robust brand strategy with guidelines that cater to our B2C and B2B clientele.
• PR and Media Relations: Implement strategic public relations to enhance brand visibility and secure favorable media exposure. Build and sustain relationships with key media outlets, journalists, and influencers.
• Content Strategy and Creation: Lead the creation of cross-channel content to drive brand awareness, establish thought leadership, and engage various audiences.
• Sales Enablement: Develop high-quality collateral, case studies, and training materials to support GTM teams in the field.
• Growth and Demand Generation: Implement cross-channel demand generation campaigns to attract qualified leads and increase brand adoption on the B2B side while continually enhancing awareness and conversions for consumers.
• Product and Partner Marketing: Collaborate with GTM and product teams to coordinate and execute partner and product launches/promotions.
• Metrics Tracking and Analysis: Define and track key performance indicators (KPIs) to evaluate the effectiveness of marketing activities. Prepare and present regular reports on brand performance, with insights and recommendations for ongoing improvement.
• Paid and Organic Engagement, Website: Develop strategies to boost organic engagement through content marketing, social, and SEO. Manage our Owned & Operated properties, including the brand website, and drive paid marketing efforts across channels.
• Events and Event Management: Execute event strategies to enhance brand visibility, connect with key prospects and customers, and generate leads. Oversee all aspects of event logistics, including venue selection, vendor coordination, and event promotion.
• Leadership and Team Development: Lead, mentor, and expand a high-performing marketing team, ensuring alignment with brand and business objectives. Cultivate a dynamic, passionate, genuine culture founded on collaboration and dedication.

Requirements

• Experience in B2B2C marketing — expertise in building a B2B brand and GTM motion while fostering growth within our community of analysts and crypto enthusiasts.
• 7-10 years of experience leading and expanding a marketing team is required.
• Experience in crypto/web3 marketing is highly advantageous.
• Excellent written and verbal communication skills, with the ability to craft captivating content for varied audiences.
• A data-driven mindset with creative thinking/problem-solving skills, capable of devising innovative marketing strategies.
• Strong project management skills and the ability to handle multiple tasks and deadlines efficiently.